Why does hearing a song currently on my “playlist” being used in a commercial I feel is targeted at “grown-ups” bother me? Seriously…it makes me want to listen to the song a bit less than before seeing the commercial.
Case in point: in my opinion, Kasabian’s “Reason Is Treason” should not be used to sell Kellog’s Nutri-Grain cereal bars. The clip they use doesn’t include any of the lyrics – no verse, no chorus – just a bit of the music. How many people interested in that product are going to recognize that particular song? I’m thinking not so many. Then again, Kasabian isn’t exactly a well-known band at this point. Perhaps the ad agency just figured it was a safe bit of music at a good price and threw it in there. Who the hell knows, but it bugs me.
And while I’m not wild about Saturn using a song by The Bravery (“Unconditional”), I feel it’s at least more appropriate than Kellog using Kasabian. At least the SKY is a fairly cool little car. [Incidentally, if you have a TIVO you can watch the new Saturn SKY commercial on your "Now Playing" list.]
Perhaps they’ve developed tv ads that play music geared to you specifically just as on webpages!
Oh I just heard an M83 song on a Pontiac (I think) commercial – again not what you’d expect to hear for a car commercial.
I just heard “Melt With You”, by Modern English, in a frickin’ Ritz commercial. Granted, it’s older – but still. I don’t like this “old” feeling.
And who the hell is M83?! You’re suppose to be keeping me up on things I should be listening to. What gives?